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Pandora to Be Heard in Stores

Personalized music service partners with DMX to license music service to business

Pandora is moving alongside traditional radio for in-store listening.

Pandora has inked a deal with DMX to license the personalized Internet music service to businesses that want to have music playing in their stores.

The companies say the Pandora service for business is suitable for national and local retailers that use music to enhance the consumer experience, including car dealerships, medical offices, salons, restaurants and coffee shops. DMX CEO John Cullen called the Pandora business service “a perfect complement to our growing portfolio of music services.”

Pandora business customers need a DMX account and DMX media player, a Pandora account, an Internet connection and a loudspeaker system.

The cost is $24.95 a month per location. The introductory price of the DMX media player is $74.95.