Passion Platform for Eco-Tourism - Radio World

Passion Platform for Eco-Tourism

Over a two-month period running until the end of July, Passion will air interviews with local experts on the wildlife, history, geology, flora and culture of Northumberland.
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In an agreement with the regional Northumberland Tourism authority, British DAB broadcaster Passion for the Planet is showcasing eco-tourism in northeast England.

Over a two-month period running until the end of July, Passion will air interviews with local experts on the wildlife, history, geology, flora and culture of Northumberland. Passion reporters who traveled to the region also visited a number of eco-conscious accommodation providers.

"We were impressed by the number of people who were really taking the environment seriously and had done a lot to make their accommodation environmentally friendly and sensitive," said Passion Managing Director Chantal Cooke.

The London-based station is making the interviews available as audio downloads in a section of its Web site specially developed for the Northumberland eco-tourism project.

"Working with Passion for the Planet makes perfect sense because they are the radio experts when it comes to holidays that involve the environment, conservation and nature watching," said Joanne Dolezal, Northumberland Tourism marketing manager. "They also deliver the ideal audience for us: people who want a wonderful holiday without damaging the planet."

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