Dielectric has appointed Dave Benco as the company’s western sales manager. Effective immediately, he will manage new and existing Dielectric accounts west of the Mississippi, according to a company press release.
Benco joins Dielectric with 27 years of broadcast industry experience, having first joined Axcera as director of sales in 1995.
“He gained additional experience with transmitters while holding account management roles with Rohde & Schwarz and GatesAir before joining ERI as vice president of sales in 2016,” said Dielectric. “In this role, Dave learned the antenna and RF systems side of the business.”
“It’s exciting to work with broadcasters as someone who brings that view of the whole RF chain,” said Benco. “Fresh off what I learned with the spectrum repack, I will bring value to broadcasters that have started to develop strategies for their ATSC 3.0 systems and NextGenTV opportunities.”
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In the company announcement, Benco references Dielectric’s FM and HD Radio technologies, particularly its new line of pylon antennas, as great business opportunities. He will report to Vice President of Sales Jay Martin.
“It’s rare to find a sales professional with such a rich depth of experience on the RF side of the business today,” said Martin.
Benco succeeds Dan Glavin and, before that, Steve Moreen, who retired a year or two ago.