Veteran marketer Rick Greenhut will leave Xperi at the end of this week.
Greenhut is known to many in the radio industry for his work promoting HD Radio for 12 years as director of U.S. broadcast sales at iBiquity Digital and then at Xperi. He told colleagues in an email that his position has been cut “due to the dual impact of the COVID-19 pandemic and the merger with TiVo.”
Before crossing into the technology sector in 2008 Greenhut was VP of new media for Premiere Radio Networks, and before that held business roles with Westwood One, NBC Radio and Arbitron.
[Read: “Is AM Digital Right for Your Station,” by Rick Greenhut]
He hopes to consult broadcast groups on how to better market their stations to local and national advertisers.
“After years of making presentations to groups large and small, I often see people missing the opportunity to connect with the group they are speaking to by ‘winging it,’ as opposed to presenting a polished, professional presentation that shows they thought enough of the group they are speaking to, to actually prepare.”