Quu Inc. announced that Cox Media Group will use its web-based software to publish messages on vehicle dashboards from its 54 radio stations in 10 cities.
“These messages, called Visual Quus, are paired with station and client on-air content like artist information, local promotions and ads,” the software company said in its announcement.
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“Radio stations with Visual Quus offer a better user experience in the car and generate immediate incremental revenue by adding text, logos, and images to on-air advertisements.”
[Related: “Bonneville Signs on With Quu”]
The announcement was made by Quu CEO Steve Newberry and Cox Media Group Digital Audience Development Manager Zac Morgan. Newberry noted that 80% of the cars on the road now can display text on the dash.
Quu says CMG signed a multiyear agreement.
Beasley Media Group is among Quu’s investors. Watch a Quu promo video.
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