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Cox Will Use Visual Quus

Signs on with Quu Inc. to use its metadata offering

Quu, Visual Quus, Cox Media GroupQuu Inc. announced that Cox Media Group will use its web-based software to publish messages on vehicle dashboards from its 54 radio stations in 10 cities.

“These messages, called Visual Quus, are paired with station and client on-air content like artist information, local promotions and ads,” the software company said in its announcement.

[See Our Who’s Buying What Page]

“Radio stations with Visual Quus offer a better user experience in the car and generate immediate incremental revenue by adding text, logos, and images to on-air advertisements.”

[Related: “Bonneville Signs on With Quu]

The announcement was made by Quu CEO Steve Newberry and Cox Media Group Digital Audience Development Manager Zac Morgan. Newberry noted that 80% of the cars on the road now can display text on the dash.

Quu says CMG signed a multiyear agreement.

Beasley Media Group is among Quu’s investors. Watch a Quu promo video.

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