Marketron said it has released updates to its ROI Calculator.
The free tool, introduced last year, helps media sellers forecast revenue for radio OTA (over-the-air) and third-party digital and to benchmark digital ad revenue against small-, mid- and large-size markets.
“Marketron released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research,” the company sayd.
“Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue. ”
It said the changes will help broadcast and media organizations forecast revenue from ad sales more accurately and understand how they stack up against similar-sized businesses regarding third-party digital sales.
