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Marketron Updates ROI Calculator

It said the changes should help broadcast organizations forecast revenue from ad sales more accurately

Sample graphic from Marketron ROI calculator online tool

Marketron said it has released updates to its ROI Calculator.

The free tool, introduced last year, helps media sellers forecast revenue for radio OTA (over-the-air) and third-party digital and to benchmark digital ad revenue against small-, mid- and large-size markets.

“Marketron released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research,” the company sayd.

“Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue. ”

It said the changes will help broadcast and media organizations forecast revenue from ad sales more accurately and understand how they stack up against similar-sized businesses regarding third-party digital sales.