Radiate Media, a marketing and advertising technology firm, announced a partnership with TrafficLand, providing access to TrafficLand’s approximately 11,000 live traffic video feeds for Radiate’s television, radio and online media customers.
TrafficLand, an aggregator of live traffic video, offers content to mobile applications, traveler information websites, broadcast traffic reporting and navigation devices. The company reportedly controls a network of cameras in 148 cities.
Radiate’s new service will provide customers with an array of multi-platform traffic data including current and predictive travel times, real-time traffic mapping, graphics and personalized alerts.
TrafficLand CEO and Founder Larry Nelson said the partnership makes sense.
“The addition of our video content will work hand-in-hand with the traffic data Radiate already provides its customers. We look forward to working closely with them on how to best enhance traffic reporting in all the different ways consumers access local information,” he said in a press release.