The writer is radio traffic/operations manager for WXXI Public Media, Rochester, N.Y.
I would love to see more information and/or articles in Radio World about the traffic departments that support commercial and public broadcasting stations.
There is a huge gap in the broadcasting industry where this department is overlooked. There isn’t any type of training, support or conventions that offer anything to traffic staff, other than companies pushing traffic software on you to buy.
Traffic has a wide net that spreads out across various departments. It would be wonderful to see something said about the people who are the puzzle-masters for the many stations out there.
I read an article in Radio World back in the 1990s but haven’t seen anything else about how important a traffic department is to an organization.
Ever since Larry Keene, the founder of the Traffic Director’s Guild of America, died, there is no one out there to advocate and support us anymore.
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