vCreative has introduced integrations with automation systems WideOrbit Aurora and RCS’s ZettaCloud.
“The integrations connect vCreative’s Cloud AutoDub technology directly to both platforms, enabling produced audio to flow automatically from production to playout, seamlessly, with no local server infrastructure required,” it stated in its announcement, made as the NAB Show prepares to open this weekend.
“As broadcasters accelerate cloud adoption and modernize legacy workflows, the need for fully automated, infrastructure-free audio delivery has become increasingly critical.”
It said that for stations already running vCreative alongside WideOrbit or Zetta, this integration eliminates manual steps and local dependencies that the company says have slowed down radio workflows.
“Spots are automatically checked, processed and delivered continuously, arriving in the automation system with the correct audio format, metadata and companion files ready for air, without additional handling.”
It called this a significant step for how broadcasters manage audio workflows in a “cloud-first” environment.
CEO Mary DelGrande said the industry rapidly is moving away from “fragile, locally managed infrastructure toward scalable, cloud-based workflows.” She called the news “a foundational step toward the fully automated, cloud-native future of broadcast operations.”
vCreative said that because it manages the pipeline, “station IT teams are no longer burdened with managing hardware, patching systems or troubleshooting failures associated with locally hosted servers.” Multi-market operators benefit from standardized output and centralized control compared to station-by-station infrastructure.
“Groups running WideOrbit or Zetta across multiple markets can now achieve consistent, predictable delivery without the complexity of managing individual configurations at every location.”
DelGrande made the announcement with RCS President/CEO Susan Larkin and WideOrbit Managing Director & VP, Radio Automation William “Dub” Irvin.
