TV network Golf Channel is now expanding to radio after reaching a broadcast agreement with SiriusXM, according to an announcement from Golf Channel President Mike McCarley and Scott Greenstein, SiriusXM’s president and chief content officer.
SiriusXM PGA Tour Radio (XM ch. 93, Sirius ch. 208) will debut the new programming Monday, Jan. 6., with a simulcast of Golf Channel’s “Morning Drive” from 9-11 a.m. EST.
PGA Tour Radio will offer Golf Channel’s programming across various dayparts, including Golf Channel’s daily flagship morning show, “Morning Drive,” and daily signature news program, “Golf Central;” instruction programs including “The Golf Fix,” “School of Golf” and “Golf Channel Academy;” and the network’s primetime original series, including “Feherty” and “In Play with Jimmy Roberts.”
“SiriusXM will not only make Golf Channel’s high-quality programming available to our devoted audience through a new medium, but also introduce SiriusXM listeners to Golf Channel programming through a SiriusXM PGA Tour Radio channel that is undergoing a transformation with some of the most interesting names in golf as part of its new lineup,” said McCarley.
SiriusXM also recently announced it has added 2013 FedExCup champion Henrik Stenson, Ryder Cup star Ian Poulter, World Golf Hall of Fame member Ben Crenshaw, and instructors Hank Haney, David Leadbetter and Jim McLean as hosts for the channel.
Launched in 2005, the channel offers listeners nationwide live play-by-play coverage of PGA Tour events, as well as major championship tournaments, plus live call-in talk shows offering news, analysis, equipment reviews and more.