A Univision/Associated Press poll sought to outline the extent of penetration by, and usage of, Spanish broadcasts for a group defined as U.S. Hispanics.
The poll allowed for a separation as to whether the person was English language-dominant or Spanish language-dominant.
Of Spanish language-dominant speakers, 90 percent watched some Spanish language television and 75 percent listened to Spanish language radio.
Of English language-dominant Hispanics, 40 percent indicated they took in Spanish language programming, either TV or radio.
Ceril Shagrin, executive vice president of audience measurement innovation and analytics for Univision, stated: “The Univision-AP poll on media consumption confirms that Hispanics who speak English and Spanish continue to choose Spanish-language TV and radio for culturally relevant content they can’t get anywhere else.”
Additionally, the poll looked at Internet usage and found that 57 percent of Spanish-dominant Hispanics have Internet access at home and that 90 percent visit Spanish-language sites.
The two organizations are releasing their in a series of articles. They’ve looked the diversity, views and experiences of Hispanics as well as topics like Hispanic identity and language barriers.