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Spanish-Language Behemoth Created

Spanish-Language Behemoth Created

Spanish-language media empire Entravision Communications Corp. has completed its acquisition of radio/outdoor group Z-Spanish Media for $448 million in a combination of cash and stock. The deal creates the nation’s largest Spanish-language radio group, according to the companies.
Entravision gets 25 radio stations and 10,000 billboards serving New York and Los Angeles. With the addition of these assets and other pending deals, Entravision will have 57 O&Os and more than 11,000 billboards.
Entravision Chairman/CEO Walter Ulloa said the transaction gives his company an enhanced distribution platform to reach Hispanic customers.
Z-Spanish Media President/CEO Amador Bustos becomes president of Entravision’s radio division, as well as a member of Entravision’s board while Glenn Emanuel, president of Z-Spanish Media’s outdoor advertising group assumes the same position with Entravision.
Leslie Stimson