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Sun Signs Multiyear Deal for Nielsen RADAR

Nielsen now measures seven network organizations

Radio program syndicator Sun Broadcast Group is the latest to sign a licensing agreement with Nielsen’s Radio All Dimension Audience Reach network ratings. Signing a multiyear deal, Sun Broadcast is the seventh organization using RADAR, representing more than 40 sales radio networks.

RADAR provides Nielsen with commercial clearance records from affiliated radio stations, which are merged with listening information from PPM panelists and diary respondents.

Sun Broadcast Group’s Sun Select Network will be included in the RADAR report with a special tabulation in December, and then will be included in the full ratings software suite in March 2016 with the release of RADAR 128.