Survey Touts Radio as Music Discovery Tool - Radio World

Survey Touts Radio as Music Discovery Tool

Most people it surveyed, 65 percent, discover new artists and songs on the radio, whether they also buy CDs or music downloads.
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A survey by Jupiter Research/Ipsos says most people it surveyed, 65 percent, discover new artists and songs on the radio, whether they also buy CDs or music downloads.

Sixty-two percent of respondents who also listen to radio consider themselves “music aficionados.” Recommendation from friends is the next most mentioned way of discovering music, followed by retail stores and music videos on TV.

Twenty-two percent of those surveyed mentioned online radio as the way they discover new music.

More than 2,000 people took part in the survey, according to the company.

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