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Susquehanna Begins Accountability Initiative

Susquehanna Begins Accountability Initiative

See spot run. But did it?
Susquehanna says it wants to be proactive in the advertising accountability debate.
The broadcaster, noting concerns among advertisers and agencies about whether and how spots actually run on the medium’s stations, said it is responding with a “Sales Performance Guarantee.” It spells out its responsibilities to clients and provides 2-for-1 make-goods within the contracted daypart of any spots that fail to air properly. The company is also setting up a 24-hour client hotline.
“Clients are guaranteed to receive promotional recaps within 10 days, consistent communication, lower commercial loads, relevant station and market updates, individualized creative marketing strategies and a superior professional relationship with account managers,” it stated in an announcement by President/CEO.