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TalkSport to Launch in Asia

24-hour sports network aiming initially at Indonesia, Singapore, Malaysia and Thailand

U.K.-based talkSport has announced plans for its expansion into Asia.

TalkSport Director of Strategy Jimmy Buckland said during the Radio Asia 2012 conference held early May in Jakarta that the talkSport team aims to work collaboratively with Asia’s leading radio broadcasters to deliver the brand to sports fanatics across the continent.

This announcement follows the recent news that talkSport will become the official Global Audio Partner of the Barclays Premier League for the next four football seasons (2012/13–2015/16). The deal gives talkSport the exclusive package of audio rights outside Europe for the next four seasons, with Internet users across Asia gaining access to the new service from August 2012, offering commentary on all 380 Barclays Premier League games in English, Spanish and Mandarin.

TalkSport said it wants to work with local partners to launch its new 24-hour sports FM radio services in key markets which include Indonesia, Singapore, Malaysia and Thailand initially, followed by India and the Philippines, with further services becoming available in markets in China and India.