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Univision Chooses Lara

New general manager of digital, content and entertainment

Univision Communications Inc. has selected Jesus Lara as general manager of digital, content and entertainment for radio.

He will lead Univision’s radio business and oversee strategies for UCI’s digital, content creation, programming and entertainment efforts for radio.

Lara will be based in Miami and report to Chief Local Media Officer John Eck. He will also work closely with UCI’s President of Music Jorge “Pepo” Ferradas, to ensure alignment with the company’s broader music strategy, a release explained. He will also coordinate with general managers across the country and Univision Local Media leaders.

He joins UCI with more than 20 years’ of experience leading digital, programming, content and marketing teams in the radio, music and entertainment industries. Most recently, he worked at Spanish Broadcasting System, and he has also held position with Viacom and EMI.

“Radio plays a fundamental role in the music industry; and at Univision, it is important that we have someone of Jesus’ caliber to lead this platform alongside our current team,” said Ferradas.