WideOrbit Inc. announced the acquisition of OneDomain Inc., an Alabama-based company that offers media planning, research and business intelligence software to radio and television stations and advertising agencies.
OneDomain’s core advertising and proposal system is MediaOffice, which has been utilized by about 600 television and radio stations since 2003.
Chris Welden, CEO of OneDomain explains that the relationship with WideOrbit is not entirely new: “We have been integrated with WideOrbit’s core WO Traffic product for many years and are now excited to be integrated with the balance of their team. We believe that joining our products and domain expertise will greatly enhance the experience for our joint clients.” He made the announcement with WideOrbit Founder and CEO Eric R. Mathewson.
Approximately half of OneDomain’s clients use WideOrbit’s WO Traffic platform to manage their traffic, sales and billing needs. WideOrbit plans to integrate the OneDomain offerings into its solution suite, taking attributes of each product with the goal of providing clients sales, CRM and proposal solutions that deliver “seamless integration with WO Traffic,” according to WideOrbit.
San Francisco-based WideOrbit has an international presence, with approximately 2,200 television and radio stations and cable networks employing its traffic products. Clients include DirecTV, NBCUniversal and Univision. About 3,200 stations use the WideOrbit radio automation platforms.