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WideOrbit Buys Google Radio Automation

Deal includes Google Radio Automation, Maestro and SS32

Business management software company WideOrbit acquired the assets of Google’s radio automation business, including Google Radio Automation, Maestro and SS32 automation products. The deal was expected and the price was not disclosed.

WideOrbit Founder and CEO Eric Mathewson said Google Radio’s automation products are a good fit and “key to WideOrbit’s strategy to expand our product offering.”

WideOrbit provides traffic, revenue management and billing software for radio with WO Traffic . The company says the 3,600 Google Radio Automation customers can expand their automation system to work with WideOrbit’s WO Traffic.

We reported last week on a memo to customers from Jim Woods, director of product management at Google, seeking to knock down rumors about future product support should a deal take place.

“We are pleased that WideOrbit will be able to take advantage of Google’s radio automation technology as they continue to develop their business,” said Woods. “We are confident that WideOrbit will make every effort to improve the technology and serve existing customers at the highest possible level.”