Beasley Broadcast and Entercom Communications have been busy in Boston recently.
The latest is the completion of a station swap between the two. Beasley has given Entercom WMJX(FM), an AC station, and $12 million in cash for Entercom’s sports talk WBZ(FM).
Beasley Broadcast Group CEO Caroline Beasley said, “The addition of WBZ(FM) to our broadcast portfolio highlights Beasley’s focus on premium local programming and content and is complementary to our five other radio stations and digital operations in the Boston market.”
She added, “Focusing on strong core programming and targeted original local content is the foundation of Beasley’s operating strategy and has proven vital to the company’s long-term ratings strength and success. Professional sports are unique in that strong bonds are formed between local fans across multiple generations based on shared traditions and a continued passion for their teams.”