WorldSpace Teams Up With Italian Automaker Fiat - Radio World

WorldSpace Teams Up With Italian Automaker Fiat

Fiat says it will be the first automaker to install and distribute WorldSpace radios when the satellite digital radio company begins broadcasting in Italy, likely in late 2008.
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Fiat says it will be the first automaker to install and distribute WorldSpace radios when the satellite digital radio company begins broadcasting in Italy, likely in late 2008.

WorldSpace says Fraunhofer has a radio in development and testing.

Beginning in late 2009, Fiat will introduce factory-installed WorldSpace satellite radios as optional equipment on some Fiat, Alfa Romeo and Lancia models. Fiat will also sell aftermarket WorldSpace satellite radios.

Under a marketing agreement reached between the two companies, WorldSpace will carry a dedicated Fiat channel.

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