We are featuring the products that won the Radio World Best of Show Award at the recent NAB Show. Winners were chosen by a panel of radio engineers and RW editorial staff for their innovation, feature set, cost efficiency and performance in serving the industry.
If your station or group supports DTS AutoStage, this portal allows your PD or sales manager to see where people are listening, when they listen and what content they like.
For instance a nifty heat map graphically represents your coverage based on vehicles in the market that are listening to your station; you can select times of the month and week based on the transmission systems you use (AM, FM, DAB, CDR or HD Radio). The map provides a bird’s eye view of your coverage area and can also zoom to the neighborhood level.
Charts reveal what users are listening to, including which songs are most popular or which ads were listened to the most. You can get data such as the percentage of total vehicles in the market listening to the station and how that changes over time. And turnaround is quick; you can get the results of an on-air event or format switch within a day or two.
The portal is also a hub from which you control your branding and metadata, with changes showing up immediately to the listener’s car radio.
Shown are Juan Galdamez and George Cernat.
