NAB Show
It’s Time for Radio to Embrace Digital Advertising
Medium’s digital revenue jumped 10% to reach $2.1 billion in ’24
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Medium’s digital revenue jumped 10% to reach $2.1 billion in ’24
Says radio will account for 7.9% of total ad revenue
Transition to first-party data will present opportunities for radio to grow digital advertising revenue
Digital advertising can unlock competitive success for radio station
Advertisers can buy audio inventory on Stingray music platforms
RAB/Borrell study shows the radio industry is embracing digital and loving the results