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Stingray Partners With Targetspot

Advertisers can buy audio inventory on Stingray music platforms

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Getty Images/Martin Barraud

From our Who’s Buying What page: Targetspot recently announced that Stingray has chosen it to monetize digital audio advertising on its music services.

Stingray Group is a music, media and technology company that provides “curated direct-to-consumer and B2B services” including audio television channels, radio and other platforms like karaoke products, digital signage, in-store music and music apps. It says it reaches 400 million people in 156 countries.

Among Stingray’s businesses, it operates approximately 100 radio stations in Canada, where the company is headquartered. TargetSpot is a division of AudioValley.

“Through this partnership advertisers and brands will be able to easily purchase Stingray audio inventory and connect with an ever-expanding audience of music aficionados,” the companies announced.

They said that research shows the coronavirus “has had a direct impact on in-home media consumption around the world, with 35 percent having listened to more streaming services due to the COVID-19 pandemic. This increase in audience translates into a golden opportunity for advertisers to connect to even more people who are in a receptive mindset.”

Targetspot calls itself a “global audio sales house” that serves more than a billion audio impressions monthly.

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