Nielsen Expresses Confidence in PPM Wearables
Devices have been through lab tests, focus groups, “carry testing” and other vetting
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Devices have been through lab tests, focus groups, “carry testing” and other vetting
The company will start deploying these “next-gen metering” devices next month
“Radio’s weekly reach and average audience at highest levels since March 2020”
Company supports trend away from hardware boxes
Here’s what to know about our Nielsen Audio Software Encoder
How Orban’s XPN-AM processor came to have PPM encoding built in
Research suggests that purchases nearly doubled in less than six months
TVC-15 Broadcast Watermark Analyzer & Monitor
Testing used stations in large or medium markets
How does each lossy-codec encode the PPM tones, versus the bandwidth of the actual...
Cornelius Gould discussed this in a Q&A with Radio