Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Meet Nielsen’s New PPM “Wearables”

The company will start deploying these “next-gen metering” devices next month

Nielsen PPM Wristband model
Nielsen PPM Wristband model

In September, Nielsen will begin placing 3,000 new Portable People Meter Wearables in its pool of active PPM panelists.

“PPM Wearables feature an updated design that is smaller and more aligned with current wearable technology trends,” the research company said in the announcement.

Nielsen PPM Pendant model
Pendant model

“The new PPM Wearable comes in a variety of ways to wear including wristbands, clips and pendants, which are more appealing among demographics that typically have lower compliance. In addition, a new companion app will help improve communication, encourage participation and enable data transmission when the device is outside the home.”

It said the companion app will allow it to add features and adapt to technology trends more seamlessly.

The designs were first introduced in 2019 at the NAB Show. This week’s announcement was made by Mainak Mazumdar, Nielsen’s chief research and data officer.

The new PPMs are seen by Nielsen as providing “foundational support” for its work toward Nielsen One, a platform that it hopes someday will deliver “a single, deduplicated metric for media consumption” across TV, digital and audio, which includes radio.

Nielsen PPM Clip model
Clip-on model

There are about 60,000 active PPM panelists, so the first batch will be used by a subset of that population. The company said it will share top line findings in the second quarter of next year for the subset phase, and a full rollout of PPM Wearables in new panel households is planned for the second half of 2022.

“PPM Wearables have been through a series of rigorous tests and the system has performed very well in each phase,” it stated. “These tests included lab, focus group and dual-carry testing that measure how the wearables detect codes versus the current PPM among the same panelists.”

Portable People Meters are used by Nielsen in measuring audiences for audio, including radio, as well as local and national TV. First developed by Nielsen predecessor Arbitron, PPMs are carried by people in the Nielsen panels in larger markets to measure exposure to media.

[Related: “Nielsen Releases PPM Software Encoder for FMs”]