Audio analytics and research firm Veritonic said it has been approved as an audio attribution partner by podcast platform Spreaker, which is owned by iHeartMedia.
“As a result, the 50,000+ creators and brands that use the Spreaker platform to distribute their podcast content can elect to utilize Veritonic’s full-funnel attribution capabilities to optimize and further increase the ROI of their audio campaigns,” the company said.
The announcement was made by Francesco Baschieri, CEO and co-founder of Spreaker, and Scott Simonelli, CEO of Veritonic.
Veritonic will provide Spreaker publishers and creators with data and analytics.
