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Veritonic Now a Preferred Audio Attribution Partner at Spreaker

Brands using the podcast platform can access Veritonic’s attribution and “brand lift”

Logos of Veritonic and Spreaker by iHeartAudio analytics and research firm Veritonic said it has been approved as an audio attribution partner by podcast platform Spreaker, which is owned by iHeartMedia.

“As a result, the 50,000+ creators and brands that use the Spreaker platform to distribute their podcast content can elect to utilize Veritonic’s full-funnel attribution capabilities to optimize and further increase the ROI of their audio campaigns,” the company said.

The announcement was made by Francesco Baschieri, CEO and co-founder of Spreaker, and Scott Simonelli, CEO of Veritonic.

Veritonic will provide Spreaker publishers and creators with data and analytics.