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BE Twitters in the TRE

Messagecasting gets into Tweetcasting

Broadcast Electronics has developed a Twitter plug-in for use with its TRE (The Radio Experience) “messagecasting” suite.

The plug-in is designed to allow stations to contact listeners (or anyone signed up to receive the station’s “tweets”) with news, sports scores, contest info and other info. Twitter users will be able to respond, offer music request or “tweet” about songs heard, etc.

BE Vice President of Studio Systems Ray Miklius said: “This is the next step after establishing a station Web presence. In the last year, we’ve seen an explosion in the use of social networks like Twitter, especially by the younger demographics.”

Another BE announcement presents Last.FM, a plug-in also for the TRE suite. It is a Web 2.0-technology application that tracks listener station listening preferences, down to individual listener preferences. Data can be compiled in a number of ways along with making some data usable for public consumption while keeping other data proprietary.

Booth: N7917