Radio World Buyer’s Guide articles are testimonials intended to help readers understand why their colleagues chose particular products to solve various technical situations. This month’s articles focus on codecs, STLs and content distribution.
Adventure 33 notes that the radio industry is changing fast. Across the country, ownership groups are downsizing facilities, virtualizing operations and losing the physical space and staff needed to maintain satellite downlink infrastructure.
Concurrently, FCC spectrum reallocation is forcing broadcasters off the C-Band frequencies they’ve relied on for decades, while the cost of maintaining aging satellite equipment continues to climb.
Adventure 33 designs modern workflows that replace outdated infrastructure with systems built for the IP-driven world. This includes the new Prism audio distribution system.
Its client Learfield is a leading media and technology company powering college athletics. Adventure 33 said Learfield needed a new delivery model to replace legacy equipment, rising costs and mounting spectrum uncertainty.
“The challenge wasn’t simply swapping satellites for streaming,” said Adrian Berkovits, founder of Adventure 33.
“True broadcast-grade IP delivery required solving problems the industry hadn’t cracked until recently: ultra-low latency, automation cuing embedded directly in the audio stream, and geo-targeted commercial insertion (copy-splitting) at the station and/or regional level.”
As the Prism launch partner, Learfield helped shape Prism with their real-world operational needs built into the platform from the ground up.
“There’s a real joy in building something alongside people who care as much about the outcome as you do,” said Berkovits.
“With Learfield, we were solving real problems together, and I couldn’t be prouder of what that collaboration has produced. That’s exactly the kind of partnership that moves this industry forward.”
Broadcasters can choose between Prism Blue, a single or four-channel IP receiver, or Prism Red, a fully virtualized solution. “Both deliver broadcast-quality audio with the precision broadcasters demand,” Berkovits said.
Ben Blevins, Learfield senior director of broadcast technology and engineering, said, “Prism allows us to improve reliability and quality standards of satellite delivery while creating a cost-effective, scalable, and future-ready model for delivering content using the public internet. Our partnership with Adrian and his team in the development of Prism is a strategic advantage as we continue to innovate and define what the next generation of broadcast distribution should look like.”
Berkovits said that the platform is built for broadcast-quality program and STL delivery. “Prism is ready for whatever the industry’s next chapter demands.”
