Liquid Compass is debuting its Managed Services Division, which will handle customers’ media Web sites and in-stream ad scheduling needs.
The company says stations need not worry about learning a new application to manage in-stream commercial inventory or managing sales executives to ensure that ads are scheduled appropriately.
Stations can choose to take advantage of in-house services by filling out a traffic request form on Liquid Compass’ client log-in site and uploading the advertiser’s creative material; the Managed Services Division handles the process from that point on.
Additionally, the company says it has reached a milestone in surpassing its goal of 500 live radio stations streaming on its network within the U.S.
Liquid Compass recently re-signed Entercom Communications to a new contract, which it says will surpass 100 radio stations (including terrestrial and HD2 side channel) on its network by the end of the year.