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Adthos Launches Self-Service AI Audio Ads

Company uses multiple AI technologies including GPT-4 from OpenAI

Adthos is in the AI game with a “self-service, 100% AI-generated audio ad” offering.

“Advertisers simply submit a short briefing via a self-service portal, and using AI technology, Adthos will generate the script, adding AI voices, sound effects and music, resulting in a fully AI-produced ad that’s available to be played out instantly,” the company says.

The company said it uses multiple AI technologies including GPT-4 from OpenAI.

“The platform’s own library offers hundreds of hand-picked and trained top-quality AI voices that collectively hold 1,000 IMDB credits. This includes Emmy Award-winning voice actors and talents who are part of the top 10 morning shows in the U.S.”

The company said the service integrates with radio automation systems and ad servers, so the creative audio can be immediately played out.

Raoul Wedel, CEO of Adthos, was quoted in the announcement, “We have been working with OpenAI for the last two years as part of their programs and have already pioneered its use for creative script writing.” He said the addition of AI to select voices, music and sound effects is notable.

Adthos posted a video demo and a demo of Adthos Creative Studio using synthetic voices. At the NAB Show the company will have a suite at the Wynn.

[Read more Radio World coverage of artificial intelligence.]