Radioservers has announced the release of a native Windows desktop radio application.
The company is positioning the product as an opportunity for stations that seek to recapture desktop listening hours lost to streaming services and browser-based players.
The Windows app gives stations a branded, installable desktop application that operates in the listener’s taskbar and Windows system tray.
It runs automatically at Windows startup, streams live audio and displays now playing information and song history. The app can also pull the station’s latest news from its WordPress RSS feed, it is capable of serving advertising from the station’s ad server and it can be distributed through direct download or the Microsoft Store, the company said.
Radioservers handles development, branding and distribution — including Microsoft Store submission.
Alongside the Windows launch, Radioservers also announced app development for three television streaming platforms: Roku, Google TV (Android TV) and Apple TV.
Each app is branded with the station’s logo and colors, supports live stream playback and now playing display and is submitted to the corresponding platform’s app store by the Radioservers team.
Radioservers said that it now offers native app development across five platforms, including iOS and Android.
