U.K.-based marketing services company System1 has a new tool that it says lets advertisers predict the commercial impact of audio ads.
The tool is part of the company’s existing Test Your Ad platform; it enables uploads in MP3 format to test commercials in draft or finished formats.
“Users can test ads among the general population and custom samples to gain insights from specific target audiences,” the company says.
“In addition to an overall Star Rating, the ad test reports include a Spike Rating indicating the ad’s short-term sales potential and a Fluency Rating showcasing the level of brand recognition. An optional Guidance add-on provides insights from System1’s team of experts on how to enhance the creative effectiveness of the ad.”
It said the tool is suitable for ads that run on radio and streaming including podcasts and music streaming apps. The Test Your Ad platform also can text video and static creative.
It posted a short sample video on Vimeo.