SCMS Named U.S. Sales Rep for MaxxCasting System

GeoBroadcast Solutions and GatesAir jointly developed the technology
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GeoBroadcast Solutions has chosen SCMS Inc. as the exclusive U.S. and Latin American sales representative for the MaxxCasting System.

GeoBroadcast Solutions and GatesAir (formerly known as Harris) jointly developed the technology.

According to the press release, the MaxxCasting System “optimizes” coverage, which enables broadcasters to “maximize their coverage-to-contour ratio, fully utilizing their FCC spectrum allotment.” The company says this helps to increase revenue by reaching more people and ensuring “maximum PPM decoding.”

GBS Global Sales Vice President Hal Kneller and SCMS President Bob Cauthen jointly made the announcement. 

Learn more about the technology in our previous coverage: BEC Preview: “New Technologies in FM On-Channel Boosters” and GeoBroadcast Secures Patent, among other stories.

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WIIL Likes MaxxCasting promo image

WIIL Likes MaxxCasting

WIIL(FM), a south Wisconsin station owned by Alpha Media, had problems getting its signal into Milwaukee and Chicago, two major markets that were within its theoretical signal contour.