LAN International is demonstrating the Viero solutions for managing media inventory and revenue, such as the Viero Transact electronic radio sales platform; Viero Radio Fusion; and Viero Best Rate.
Viero Radio Fusion is a sales force automation/customer relationship management tool that enables a sales force to stay in touch, manage contacts, submit electronic proposals and even predict probability of close. It is integrated with the other features on the Viero revenue management solutions suite for cross-utilization of real time data.
LAN says Viero Best Rate is the implementation of market-driven pricing and basic supply and demand economics; a systematic approach to maximizing revenue by responding to current demand.
Also on display: Viero RMS revenue management suite; and Viero’s MERS Media Enterprise Reporting Solution, which offers a look into the entire sales organization. MERS users can access current inventory and revenue information, analyze trends and identify the greatest opportunity to reduce spoilage and increase AUR.