LAS VEGAS — Smart speakers are increasingly common, but just how comfortable are consumers with voice controlled technologies?
In January, TWICE convened a panel of retail execs and an analyst to discuss this and other questions at CES. Their conclusions tended to be optimistic, but also acknowledged that users do not yet fully utilize Google Home or Amazon Alexa's more advanced abilities — such as shopping by voice order.
Of course, this has a lot of implications for advertisers as they consider whether to shift ad dollars away from radio toward new delivery methods. Time will tell.