Use Influencer Marketing to Your Advantage
Put social media stars to work in local markets to drive results
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Put social media stars to work in local markets to drive results
Managers, this is the time to plan for a successful year
Ditch the canned audio in favor of real opinions — from real people
It’s time to have your annual chat with on-air talent about this subject
Patriotism makes your station stand out — and stand up for the troops
Stations may need to reevaluate the costs and benefits of organic reach in 2015
Outside marketing is a must for successful station launches
Engage creative thinking and motivate listener purchases with promos
Calling yourself a media sales consultant doesn’t automatically transfer those skills
Radio managers should understand the present to know the future
Whether or not radio takes their ad schedules, new streaming media will get the...
Your station can provide community service — without going broke
Texting, tweeting and other social functions can constitute a job of their own
Here’s how to keep these gatherings from becoming dreaded ‘time sucks’
Program directors should give sales staff a generous head start
How to create advertising that leaves listeners hungry for more
Have a station emergency plan in place in case sudden attacks should occur
Plan topics and shows that will generate the most revenue
Take a realistic look at where to put your (limited) resources
Over the summer, try some of these amazing mobile tools
Reach listeners on-the-go across multiple modes of transport
Get on top of these promotions before things heat up
It takes skill to pull solid candidates from a giant pile of résumés
These shiny gems are more common than you’d think
While some things have changed in radio, the importance of star power hasn’t
Ring in the New Year with a strategy suited for 2013
A complaint is an opportunity for a station to turn a detractor into a...
Ways you can grab listeners’ attention during severe weather
Frequency is a key element in convincing listeners to act
Advertising measures should show actual results if you want them to work
It’s necessary if you want people to invest in your online presence
To create a young, loyal following at your station, head to the local watering...
You can change staff spirit for the better if you have the courage to...
Be realistic about what we can accomplish with these tools
Beer companies want promotions; your station stands to profit
Help your sales department turn the plan into concert cash
Tips to get the most out of your email, SMS and social database
PDs should rededicate themselves to working with air talent on a daily basis
Rarely is dropping rates your best choice for creating value