Pandora Has Opened Its Box. Now What?
Radio must remind ourselves that we win when we’re locally focused, timely and emotive
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Radio must remind ourselves that we win when we’re locally focused, timely and emotive
How are you perceived as a radio air talent (or GM, account rep, engineer...
Nationally or locally, radio can help remind us of our nation’s strengths
Done with care, your station’s content can reflect economic reality
Partner with the ‘picture peeps’ to benefit both of your stations
Want a free critique? Send me your e-letter and I promise a response
Daily work flow document is a key element to a successful program
Is it too late for radio to be cool and locally relevant?
Unfortunately, far too few station managers practice it
The spots promoting digital radio are fun, but something’s missing
Why give away your bread and butter to the web, social media or mobile?
Radio remains the strongest local ad medium to steer people into dealerships
Manipulating the construct of time relative to your content is vital
Strategies to help the next time you flip that program switch
Create knockout radio with your own on-air punch list. Don’t be a generic robot....
To find out, lock yourself in your house all day and just listen
How you can help your staff to communicate, confront and negotiate
Since the arrival of so-called ‘new media,’ radio has permitted itself to be redefined
Even lacking a real budget, you can gather invaluable info
If you're going to do it, you might as well do it right
The travel industry in this country is huge — and it needs free advertising
Tips to get the most out of your promotions around Valentine’s Day
Perhaps it’s time to reevaluate your use of endorsements and live reads
Radio Is a powerful communication medium. Put it to work on H1N1
More than ever, radio people need to keep their options open
Senior managers, it’s up to you to keep your ears and eyes open
These days, bad advertising for radio stations seems to be everywhere
Mark Lapidus Writes in 'Promo Power' That It's Time for Digital Stations to Invest...
Anyone Can Do That. Not Everyone Can Be Creative. Are You Ready for the...
We Must Work Harder Than Ever to Meet Radio's Obligation to Our Clients
Help Dealers Understand That Tough Times Call for Unique Offers
Let's Develop New Tactics to Take Advantage of a Much Larger Universe of Participants
The Time Has Arrived To Ditch HD Radio Brand Extensions
If We Don't Encourage the Talent of Tomorrow to Participate, Who Will?
Feed Someone Well and They'll Remember You Forever
Think You Are Better Than Average? You Have to Exceed Expectations.
If this weren't the case, you'd be seeing a lot more fines for improper...
He was single — a cigarette-smoking, beer-guzzling, epithet-spitting car mechanic. She was a church-going...
I was listening to an AM station in HD when a friend came into...
"No, really. How do you cue up a record?" the operations manager asked...I thought...