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Is This Sustainable?

Our latest ebook explores the question

Cover of an ebook showing dozens of simple sketches and icons suggestive of the topic of sustainability and broadcasting, including solar panels, power lines, windmills and the earth, along with microphones, musical notes and people listening to audio, all against a green backgroundA year or two ago, sustainability seemed to be on everyone’s lips. The NAB launched an awards program around it. Financial analysts pressed CEOs during investor calls to spell out their plans. Companies like iHeartMedia published sustainability reports on their environmental, social and governance (ESG) strategies.

Radio World’s latest free ebook explores the topic of sustainability, and I hope you’ll read it and share your thoughts.

Barbara H. Lange, co-founder and producer of the Media Tech Sustainability Series and program director of the NAB Show Excellence in Sustainability Awards, offers her insights.

We describe how stations in Texas and Rhode Island have embraced solar. I share examples from around the radio world about how companies are positioning themselves as sustainable.

Consultant Florian Rotberg addresses trends in AV business segments in a story from our sister publication Installation. And our sponsors Emily Lindner of TruNorth and Gregory Mercier of WorldCast Systems provide very interesting insights. 

But it’s easy to be dubious. As Lindner told me in our interview, interest in the subject across the economy seems to have ebbed in the past year, while in radio specifically, many organizations are more concerned about immediate survival than on developing good eco-practices. Meanwhile the problem of “greenwashing” is evident everywhere. When a company promotes downsizing of facilities, is that environmentally responsible or is it putting a brave face on a painful business necessity? Or both?

I’m interested in your opinions, always, so write me at radioworld@futurenet.com. Meantime please do check out the new ebook at http://radioworld.com/ebooks and let me know what you think about whether radio’s interest in sustainability is, in fact, sustainable. 

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