Programming and Sales
Marketron and vCreative Announce an Integration
Broadcasters can expect to save time on spot entry and cart assignments
Traffic and Billing
Reader's Forum
Letter: Don’t Forget Traffic
In the broadcasting industry, the traffic department often is overlooked
News and Business
Marketron Celebrates 55 Years
It continues to invest in tech to support ad campaigns across radio and digital...
People News
Sean Kernan Joins Radio Workflow
Reports to Audra Ford in the Traffic as a Service department
News Makers
Marketron Invests in Hubbing and Third-Party Digital
A core product can evolve as needed with extra “service” features
Products
WideOrbit Releases WO Traffic v23.0
The company has a webinar available to explore the changes
Products
Yangaroo, WideOrbit Have Traffic Partnership
API integration streamlines instructions between advertisers and broadcasters
Buyer's Guide
“The Next Round” Deploys Marketron Traffic
Sports podcast uses the platform to streamline ad workflows and monetize
Products
Radio Interchange Facilitates Network/Barter
It’s a module for WO Traffic that automates workflow
Headlines
Marketron Lightens Burden of Payment Processing
PayNow gives a boost to Southern Stone Communications
Products
WideOrbit Offers “Total Radio Solution” Suite
Says the various components can work in harmony or independently
Products
WideOrbit Releases WO Traffic v21.0
Describes “automated solution to simplify the material instructions process”
News Makers
Raoul Wedel Talks About the Adthos Ad-Server
“Instead of building dozens of integrations, we felt this was a better solution”
Buyer's Guide
User Report: Connoisseur Finds Marketron a “Fan Favorite”
Group uses Marketron Traffic system to unite regional empire