Xperi has landed another big-name broadcast partner for its DTS AutoStage platform.
ARD, the association of regional public service broadcasters in Germany, will participate in DTS AutoStage, the company’s in-vehicle hybrid radio platform.
“ARD’s public broadcasting stations, which reach more than 52 million people and represent more than 74% of all radio listening in Germany, will be integrated, free of charge, in the DTS AutoStage ecosystem,” the organizations announced.
The announcement means DTS AutoStage will provide delivery of ARD broadcaster metadata to vehicle dashboards. Vehicles supporting the platform in Germany include Mercedes-Benz S-Class and EQS.
Other DTS AutoStage content partnerships include the BBC, Bauer, Cumulus, Global Radio, NPO, Audacy, Beasley, Cox Media, radiko, Radio Maria and FM World.
The announcement was made by Alexander Sasse, head of ARD Partner Management Audio and Voice, and Gereon Joachim, vice president, automotive sales and strategy for EMEA at Xperi, along with Joe D’Angelo, senior vice president, broadcast at Xperi.
Sasse was quoted saying, “Editorial control and user-simplification are important for us and we are happy that DTS AutoStage offers broadcasters those features while enabling a broad and consistent content delivery.”
Xperi is promoting DTS AutoStage as a global solution for broadcasters who want to stay “front and center” in the dashboard.
[Related: “Radio’s Call to Action: DTS AutoStage”]