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WorldDAB and RadioDNS Publish Guidelines for In-Car Logo Usage

Outlines best practices for automotive manufacturers and broadcasters in implementing broadcast logos

Credit: WorldDAB

WorldDAB and RadioDNS have produced a set of guidelines explaining how broadcasters with FM and DAB services should supply and update brand logos and to guide automotive manufacturers on how to best download and display these logos.

According to the organizations, the guidelines aim to provide clarity and certainty to help deliver the best radio experience to drivers.

“Radio is still hugely popular in cars and must continue to offer the best possible experience to drivers as cars go digital and get connected — part of which is displaying consistent branding and content,” said Laurence Harrison, chair of the WorldDAB Automotive Working Group. “WorldDAB has worked together with RadioDNS, EBU and several other key industry groups to produce these guidelines and provide clarity and reassurance to both car manufacturers and broadcasters on how to work together.”

For broadcasters, the document describes how to provide logos over both IP and DAB/DAB+, including the correct format and defined sizes. For automotive manufacturers and suppliers, it shows how to acquire these logos and how they can be refreshed and updated.

“Too often in cars we see out of date or incorrect logos, or broadcasters not making the most of the screen space available — this set of recommendations will help both broadcasters and automotive manufacturers deliver the best experience to drivers and listeners,” said Nick Piggott, project director, RadioDNS. “The document will continue to evolve over time and we’d encourage any interested parties to get in touch if they’d like to contribute or find out more.”

The document is available from WorldDAB or RadioDNS.