This week, the first FM station has begun test broadcasts from One World Trade Center, joining a few TV broadcasters who had already returned, GeoBroadcast Solutions said in a press release.
Station owner Rahul Walia contracted with GBS “to find spectrum” in the New York market. The solution was to lease WPAT(FM)’s HD2 subchannel to support the broadcast. After two years of planning, GBS relocated FM translator W284BW from the original site in Perth Amboy, N.J., to lower Manhattan.
“104.7 FM can now reach listeners in areas of the city and metropolitan area that would simply not have been possible to reach from central New Jersey,” industry consultant Bert Goldman said in the announcement.
And Walia noted, “The signal is now heard from lower Manhattan, Brooklyn and Staten Island to north and central New Jersey.”
Poughkeepsie, N.Y.-based WSPK(FM) station, also broadcasting on 104.7, reaches the Bronx, but the GBS geotargeting solution enables W284BW to avoid interference.
According to the release, Walia plans to reformat the station, which broadcasts on 104.7 FM. Until the official format launches, the station will play “New York-related songs,” a press representative said.