Three winners were selected for the 2014 Radio Show Creative Edge Panelist Challenge: Kelly Jarvis, digital director, WRBS(FM), Baltimore; Jason Skaggs, production director, WGN(AM), Chicago; and Rick Balis, program director, KSHE(FM) and KIHT(FM), St. Louis. These individuals will participate on a panel titled “It Starts at the Top: Reinvigorating Station Creativity.”
The Radio Show, held Sept. 10–12 in Indianapolis, is produced by the Radio Advertising Bureau and the National Association of Broadcasters.
The Creative Edge Panelists Challenge sought one program director, one digital director and one production director. Contestants were encouraged to submit ideas on incorporating creativity into on-air and online content. Winners will receive complimentary registration to the 2014 Radio Show and a $1,000 travel stipend, courtesy of multimedia company Salem Communications.
The panel, to be held Sept. 10 at 10:15 a.m., will focus on how top stations incorporate creative elements into all content, including on-air, online, branding and commercials. Balis, Jarvis and Skaggs will share their views on the elements of compelling creative and discuss how managers can cultivate and sustain a dedication to creativity across departments. Dave Santrella, president of Salem Communication’s radio division, will moderate.
“What we do on air, with our websites and how we treat both the imaging and local commercial production on our radio stations either signifies that we are a part of the local community or that we are a distant relative,” said Santrella.
Balis is vice president and director of programming for Emmis St. Louis and program director for KSHE and KIHT. He started at KSHE in 1976, began doing the afternoon drive in 1977 and moved into programming in 1980. In 2008, he led the launch of a 10-station rock radio network in Bulgaria.
Jarvis, digital director at Peter and John Radio Fellowships’ WRBS Baltimore, manages all websites, streaming and text services. Previously, she was senior manager of digital broadcast marketing and revenue for iBiquity Digital.
Skaggs, production director for Tribune’s WGN Chicago, has won two Radio Mercury Awards from the RAB and many local advertising and state broadcaster awards in Missouri and Illinois. Before joining WGN, he worked as creative director for Zimmer Radio Group in Joplin, Mo., from 1995–2005 and as corporate creative director for Cumulus in Atlanta from 2005–2010.