Broadcast Electronics Twitter Tagging for TRE
May 6, 2011 1:00 AM, By Erin Shipps, senior associate editor
Song tagging service
This application makes song tagging possible on any portable device that supports Twitter. By taking advantage of a Twitter feature known as “favorites,” TRE is enabling stations to offer iTunes tagging to listeners whatever their device of choice, including the Web. With this new option for its data management system, TRE enables song tagging using the common social network Twitter, so listeners with Blackberries, Androids, and other devices can tag the songs they hear on the radio. Stations set up a Twitter feed with now playing events using TRE, which establishes a unique iTunes URL link for each song event as part of the Twitter feed. Listeners with iPhones and other devices with iTunes tagging can click on links to purchase songs as they’re played on the air. Listeners with Blackberries, Androids and other devices lacking iTunes tagging capability can mark songs as “favorites” for eventual purchase through the iTunes music store.
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