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BFBS Uses Timbre by SharpStream

Production suite delivers the service’s audio content

Timbre, SharpStreamFrom Radio World’s Who’s Buying What page: UK-based streaming platform SharpStream said British Forces Broadcasting Service chose its Timbre production suite to manage and deliver audio content, including listen again, catchup and on-demand material as well as the “Sitrep” podcast.

Timbre is a new media management and streaming production suite. In addition to hosting and streaming, the company says, it has an interface that allows broadcasters and podcasters to automatically record, publish, distribute and monetize content, and analyze results.

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“IAB-compliant analytics give customers the ability to accurately value their audience for monetization,” the company states. “Its multiuser environment gives broadcasters the ability to create custom roles and approval workflows. Timbre comes with unlimited podcasts/feeds/playlists and a 99.9% SLA.”

Anthony Woodley is digital projects manager at BFBS, which brings UK TV, sport and music to armed forces worldwide.

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