Bloomberg Media will roll out an audio-focused application for interactive touchscreens in vehicle dashboards.
We don’t know too much about it yet but we can get a hint from an announcement by product design firm Edenspiekermann, which said it is working in a collaboration with Bloomberg.
“This partnership comes at an important moment for the industry, with automobiles developing the capability of becoming powerful integrated digital hubs,” it said.
“Bloomberg Media is extending its audience reach with its new in-car audio application, delivering a seamless experience across Bloomberg Radio, its podcasts and text-to-audio stories directly through native interfaces.”
It said the Bloomberg offering “will roll out across multiple automakers beginning in early 2025.”
Edenspiekermann clients include automotive companies Mercedes-Benz and Lucid Motors, though the company did not specify which automakers have signed on with Bloomberg.
Perry Tell, CEO of Edenspiekermann US, was quoted in the announcement saying, “Automotive is quickly becoming the new frontier for digital media engagement. … Bloomberg’s leadership in high-quality digital content also underscores the massive potential for innovation in the automotive sector, and we are excited to help them actualize this.”
In 2023 Bloomberg launched in-car apps. We’ve reached out to the company to learn more about this latest initiative.
