The National Association of Broadcasters announced the launch of the Broadcast Resource Hub, a repository for tools, resources and information on relevant issues impacting local radio and television stations.
The site is operated in partnership with the NAB Leadership Foundation, an affiliated operation of the NAB, that provides professional training, technology apprenticeship programs and other leadership insights to broadcasters.
For radio broadcasters, the site offers several portals to help broadcast stations as they navigate unique challenges — from reporting while in a dangerous situation to covering stories that involve sensitive topics.
For radio broadcasters, for example, the Election Toolkit portal within the hub gives stations guidance on how to best engage Americans voters during the 2020 electoral process. The toolkit offers guidelines on how to train staff to better distinguish between accurate and inaccurate information online, offers a list of resources like polling place finders and suggestions for encouraging the youth vote, and includes free broadcast-ready radio spots in both Spanish and English.
Other courses and toolkits include a portal on cyber awareness, a toolkit on reporting during the coronavirus pandemic, and a resource called the Spot Center that offers free broadcast-quality public service announcements for radio.
“NAB has created a variety of new and evergreen resources to assist radio and television broadcasters in various aspects of their businesses from education and training to advocacy and innovation,” said NAB President and CEO Gordon Smith.
Another portal within the hub highlights key regulatory issues, including a current the NAB’s lobbying efforts asking Congress to provide relief to broadcast stations struggling to survive the COVID-19 crisis.
Also available through the Broadcast Resource Hub is the Diversity, Equity and Inclusion Resource, a website launched in August by the Leadership Foundation that features resources to help media companies and industry professionals create and sustain a diverse and inclusive workplace.