From our Who’s Buying What page: Targetspot said it won a three-year contract with Radio France and France Médias Monde to market their digital audio ad spots.
Its parent company AudioValley said Radio awarded Targetspot rights to the commercialization of its podcasts AOD (audio on demand) and France Médias Monde live flows.
“The first lot covers direct sales of the digital advertising spots on podcasts and AOD. The second lot covers programmatic sales and high-tech solutions (adserving, service trafficking, targeting),” the company stated.
France Médias Monde handles French international broadcasting and includes the news channels France 24, the international radio station RFI and the Arabic-language station Monte Carlo Doualiya.
Targetspot will handle direct and programmatic sales of all digital audio content for Radio France and France Médias Monde, in France and internationally. The contract began July 1.