Dial Global isn’t shy about promoting its exclusive NCAA basketball tournament packages.
Under its Westwood One Sports banner, Dial Global is covering all 67 games, beginning today. DG estimates that some 500 terrestrial radio stations will take in the tournament.
But that’s not all!
Last but not least, Dial Global will be providing a feed for Sirius XM satellite radio as well.
Dial Global VP, Sports Sales and Marketing, Michael Schreck stated, “We are ready for the Madness to begin.”
If the games are not enough, there will be special programming provided, including a daily one-hour preview program, “The NCAA Tournament Today.” Dial Global will also handle the Division II men’s basketball championship on March 24 and the women’s Regional Finals (March 26–27) and Final Four (April 1 and 3).
Sports is a big deal at Dial Global, which also has contracts for regular season NFL football, the playoffs and the Super Bowl, NCAA Football, the Masters and the Olympics.